Rogers' U.S. only Nextbox Ad

note: Rewritten and Updated, from Tues 27th:

Did I spy a CHCH ad refusal? Probably not, they aired a Rogers' 'One Number' ad during Wednesday's Sportsline.
I was watching The Insider at 7:30 p.m. (Tues., over the air). Both co-airings, CHCH's and NBC Buffalo's, provide a widescreen broadcast image of the program.
At approximately 7:47 p.m. I was tuned to channel 11. Seeing the extra station logo, I switched directly to channel 2.1. There (at the moment of switching), with the NBC affiliate ONLY - was the Rogers NextBox commercial?!
Think about it.
On virtually every single Cdn. cable system, broadcast programs are presented in 'simsub'. That is, the Canadian (channel 11) signal is swapped over the U.S. based signal. That is why they air 'together'.
Yes, lots of Canadian businesses advertise fairly with U.S. border channels. But during a SimSub program?

Thurs. UPD: Rogers also placed a Nextbox ad, 7:53 p.m. on Fox 29. Yet, Omni 47 (owned by Rogers since forever) had the same 'Two and a Half Men' sitcom - if a different episode - showing at the same time?!?

Why would Rogers Communications spend advertising dollars - directly away from Cdn channels - including its own? Who, throughout Canada, would have seen it?
Is it a pure HD vs. Std Def. thing? On some satellite systems, Buffalo, NY stations are replaced with affiliates from Detroit. MI.


(I didn't even like this entry. It's not archive page quality. That's why I deleted it. But seeing two Nextbox AD placements, both removed from a channel - including their own...)